MONDAY 4 DECEMBER |
14:00-14:10 Welcome from TTG and Destination Canada
TTG’s Madeleine Barber and Destination Canada’s Adam Hanmer share details of what to expect each day, plus the prizes and how to win them.
14:10-14:40 Ready, Set, Sell!
Speakers from Destination Canada and Air Canada provide insight into travel trends, what new hotels and attractions are set to make a splash in the coming months, and changes in traveller behaviour. Plus, what agent support is available in 2024?
14:40-15:10 Ask the Experts
Panellists from Canadian Affair share tips for building the ideal itinerary, whether you’re selling to a family, couple or group, a first-timer or repeat visitor. Glean expert marketing advice and address any challenges with when selling Canada holidays.
TUESDAY 5 DECEMBER |
10:00-10:30 Introduction to Canada
A training presentation from Destination Canada for anyone who’s new to selling the destination or would like a refresher on the basics.
10:30-11:05 Culture Calling
Canada’s indigenous and cultural experiences can be some of the most memorable. In this session Alberta and Ontario share details of these diverse experiences through the seasons, new attractions to come, and tips for marketing and selling this type of tourism.
11:05-11:50 Western Wilderness
Taking the iconic Rocky Mountaineer train through otherworldly landscapes to Banff, Lake Louise and Jasper is on many adventurers' bucket lists. Explore the onboard experience, plus the wonders that await customers along and at the end of the line.
WEDNESDAY 6 DECEMBER |
10:00-10:40 Back to Nature
Covering the best ways for travellers to connect with Canada’s nature, this session features polar bear and beluga whale spotting in Manitoba, plus showcases a virtual fam through Saskatchewan that includes horse riding, canoeing and exploring the grasslands.
10:40-11:25 Eastern Adventures
Take a 12-day virtual journey across Quebec, admiring spectacular scenery and immersive culture along the way, then hear the latest airline and hotel news updates from Nova Scotia, plus details of the self-drive, city and outdoor adventures available to visitors.
16:30-17:00 Meditate With Us
Take some time out for this interactive session focused on wellness with Tourism Whistler and Destination Vancouver. Featuring guided meditations it’s designed to help you re-centre and learn more about the wellness offerings in these Canadian destinations.
THURSDAY 7 DECEMBER |
09:25-11:45 Agent training presentations
Training presentations from Air Canada, Tourism Saskatchewan, Bonjour Quebec, Canadian Affair, Destination Ontario and Tourism Nova Scotia with a break in between.
FRIDAY 8 DECEMBER |
09:25-11:45 Agent training presentations
Training presentations from Rocky Mountaineer, Banff and Lake Louise Tourism, Tourism Jasper, Tourism Whistler, Destination Vancouver, Travel Alberta and Travel Manitoba with a break in between.
11:25-11:30 Closing remarks
Goodbyes from TTG and Destination Canada, plus need-to-know information about how to watch on demand and when the prize winners will be contacted.