A-Rosa unveils new trade incentive to help agents ‘get under product's skin’

Lucia Rowe, A-Rosa River Cruises UK & Ireland managing director, said: “There is nothing better than experiencing a river cruise to understand how incredible it is as a holiday choice. 

“As a B2B-only brand in the UK, agents are our core focus and offering them the opportunity to get under the skin of our product is so important. 

“As we’re all about flexibility we didn’t want to give a set date for the cabins to be used on, so we’ve decided that each winning agent can choose from a selection of dates and rivers in 2024 and 2025, plus of course, it’s a cabin for two so what’s not to love?” 

Starting in 2025, A-Rosa guests can tailor their onboard package to “be as inclusive as they wish, without paying extra for drinks they don’t want”, Rowe added. 

“Our peak dates in 2025 are hugely competitive, and I urge agents to go all out promoting next year in order to secure the best possible rate for their customers,” she said.