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Hurtigruten's Sea Zero concept is one of the more striking visions

As lines explore new fuel technologies, the need to communicate these sustainability developments to customers grows. If customers don’t buy into what cruise lines are trying to do, then the sector’s zero-emissions goal will only get harder.

 

Clia UK and Ireland managing director Andy Harmer says agents can help lines communicate their sustainability ambitions. “It’s time for agents to take an interest in the work this industry is doing so they’re better equipped to speak to their customers,” he explains, highlighting the sustainability hub on the Clia website.

 

Coppell, meanwhile, insists collaboration is crucial. “To achieve our goals, we recognise we can’t move alone; overcoming the challenges we face today requires close collaboration with partners across – and outside – our industry,” she warns.

 

It is clear at this delicate stage, the responsibility to cruise more sustainably lies with every stakeholder in the sector and not just the lines themselves.

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Harry Kemble

Harry Kemble

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