Jos Dewing returns with new platform to help agents boost expedition cruise sales

Dewing, who left AE Expeditions to set up ExplorEarth in February, said lines often found it hard to allocate marketing budgets to “bring the customers in”. “I wanted to create something that increases this lead pool," he said. 

Only customers who want to book through the trade will be connected to travel agents, Dewing explained. However, he added: “I think there is going to be a higher proportion of agent sales as opposed to direct.” 

Dewing insisted agents and operators on the platform would work “collaboratively”. “The industry has been built by operators working closely with agents," he added. "Our platform is just another way of enhancing that relationship."

He urged agencies and expedition cruise lines which want to join the platform to email ExplorEarth at hello@explorearth.com. 

Alex Loizou, Mundy Cruising director of sales, marketing and operations, said: “We’re thrilled that we can be involved in this unique and much-needed media brand that we’re confident will capitalise on the lack of focus that expedition cruising gets in much of the media. 

“With a clear vision to inspire and educate [ExplorEarth’s] aims align strongly with that of our Mundy Adventures brand and the partners that we work with. We’re certain it will be a huge success.” 

Currently, the ExplorEarth team stands at eight, but Dewing aims to recruit for a marketing role soon.