Festival Programme

WEDNESDAY 18 AUGUST | MARKET UPDATE

Tour operators discuss current travel trends, including which destinations are top of customers’ wish lists, how long-haul holidays are performing in comparison to short-haul breaks, product updates and what agents can do to restore consumer confidence and improve sales whilst the government’s traffic light system remains in place.

With the recent restart of international cruise, we take a look at how cruise lines are preparing to take their customers ashore in foreign countries once more. Which destinations will return to itineraries first? And what will shore excursions look like this summer and beyond?

This session will explore what destination trends are emerging in the luxury market in summer 2021. Is a wider range of luxury destinations benefitting as customers seek higher-spend holidays as a result of pent-up demand? What countries are at the top of luxury travellers’ bucket lists? And which new hotels and experiences are proving popular on high-end holidays?

THURSDAY 19 AUGUST

Meet with and learn from different destinations, with agents and operators splitting into groups attending interactive training presentations with each of our partners.