TTG's Guide to California June 2023

Visit California is highly committed to the United Kingdom and values your partnership – whether you’re curating California travel packages, selling the California dream to travel clients or bringing the state’s travel experience to life through marketing campaigns.

California continues to reinvent itself with an unparalleled slate of new offerings coming online across the state. From thrilling new theme park experiences and cultural attractions to photo-worthy museums and luxury resorts, the Golden State is the ultimate playground for vacation dreams. Since January 2022, 127 new hotels have opened, adding more than 14,360 new rooms, with another 89 hotels in the pipeline to come online within the next year.

Like many in the travel industry, California destinations are examining how to manage continued travel recovery while maintaining the integrity of the true visitor experience. With your help, California will reach potential visitors with messaging for every stage of their trip-planning process, including helping them choose when and where to visit. Educating travellers about how to visit California responsibly, as well as taking steps to protect the state’s cultural and natural heritage, is paramount to sustaining experiences for future generations.

Be sure to visit star.visitcalifornia.com for continually updated product news, selling tips and inspiration. By keeping pace with the dynamic global landscape and collaborating with you, 2023 is sure to be a great year!

CAROLINE BETETA

President and CEO, Visit California