Brush up on Bavaria
The German state of Bavaria is supporting the UK travel trade with a range of online opportunities and inspiring initiatives
Bavaria is different – traditionally different! Bavaria is also an attitude to life. It’s relaxed and cosmopolitan, rooted in its homeland and innovatively free-spirited. Bavarians love their traditions and, therefore, like to turn them upside down.
As travel professionals, it’s likely you know Bavaria’s versatility. But if your Bavaria knowledge could do with some refreshing, or if you’d like to find a way to boost your sales of the region, Bavaria Tourism has got you covered.
SOURCE OF NEWS
Every two months Bavaria Tourism shares its insider knowledge – so that you always have the right answers and sources of inspiration at hand when talking to your customers. The Travel Trade Newsletter brings you up to speed about seasonal attractions, exceptional accommodation and special personalities. In addition, there are the most important facts and figures, the latest tools, as well as dates for workshops and events.
JUST A CLICK AWAY
Bavaria Tourism’s travel trade website has a new look and offers a wide range of services and information. Thanks to its clear structure, you can keep track of Bavaria’s diversity – without any hassle – and around the clock.
The most important tools are digital and interactive, from a classic sales guide to an events calendar. In the website’s database, you’ll find a large selection of photo and moving image material to use as you please.
MEET THE LOCALS
There’s no doubting it’s the personal stories of locals that make a place a destination of the heart. Bavaria Tourism wants to inspire travellers to explore the region’s culture and customs through its people and authentic experiences. To walk in their footsteps is to get to know Bavaria up close.
This means Bavaria Tourism will be offering more incentives for a demanding target group that prefers to look behind the scenes rather than walk along well-trodden paths.
With “Meet the Locals”, the tourist board wants to introduce the trade to personalities who offer a real experience and reveal insider tips. For example, travellers have the opportunity to meet Florian Blickenberger from Rosenheim, a goldsmith with a soft spot for summit crosses and lederhosen made of gold and silver. Find more inspiring ambassadors on the new “Meet the Locals” webpage.
CONTINUING SUPPORT
On the Bavaria Tourism travel trade website, you can find the details of all the right points of contact for you. And with the newsletter, you can guarantee you’ll always be up to date on Bavaria as a travel destination.
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Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
