Saint Lucia’s Carnival is one of the most liberating experiences a traveller can have, finds our writer, fresh from dancing in the island’s streets this year
It’s barely 10am, and I’m stood behind a booming sound truck, wearing a gemstone-laden bikini, reapplying a false eyelash with a straw. The force of the music is rippling my skin. With a huge pair of feathered carnival wings attached to my shoulders, and intricate jewelled adornments around my neck and thighs, I’m about to acquire some weird-shaped tan lines in even weirder places.
As the trucks start to move, the DJ eases us in with some slow Soca (the undisputed music genre of carnival), to “waken you up d’ right way” and the weariness of partying hard for the past few days drips from my body, replaced by elation.
Let me ask you something. Do you know what total freedom feels like? Have you felt that searing thrill when you do something that’s squarely outside your comfort zone?
In fact, have you ever felt so happy you could cry, simply because the collective joy of everyone around you lifts you sky-high? There’s nothing quite like that feeling in the world, let me tell you…
Standing at the sidelines of a Caribbean carnival is one thing. But being a part of the procession is an experience like no other. Every July, Saint Lucia comes alive with music, dancing, extravagant and gravity-defying costumes, pre-dawn parties that hark back to rituals and traditions from the time of emancipation, and even further back still. What’s perhaps less well known, is that anyone can register to take part. In full costume.
Participating is not an obvious fit for me. I’m not Caribbean. Buzzfeed quizzes also reliably tell me I’m an introvert (with some extrovert qualities). Yet, today is my seventh time in costume, or “playing mas” as it’s known.
Having been bitten by the carnival bug several years ago, Saint Lucia with its manageable size, reputation for safety and outstanding vibes, and unique homegrown Dennery Segment music, has long been on my bucket list.
But this isn’t just a flamboyant party, it has deep cultural roots. If you take part, it’s important to know that. An Instagram background this is not.
Born of a rebellion against enslavement, now an expression of identity and freedom, you don’t know an island until you’ve seen its carnival.
“Carnival is a time when we celebrate our culture and our communities,” says Lorine Charles-St Jules, chief executive of the Saint Lucia Tourism Authority. After a forced two-year hiatus during the pandemic, and a more subdued 2022, this year was the first year the festivities returned in full.
“Carnival is one of our signature events and is heralded as one of the best in the Caribbean,” she adds. “While Saint Lucia’s natural assets are a pull for visitors, a big part of the island’s charm is our rich heritage and people. The colourful and striking costumes and the energising music reflect the past and present of Saint Lucia.”
Though the majority of the celebrations take part in the north – primarily around Castries (the capital), Rodney Bay and Pigeon Island – and it’s a wise choice to book accommodation there for the build-up and parade days themselves, this is a whole island thing. I learn that a whopping 150,000 people are participating in some form in this year’s celebrations. With a population of around 180,000, that’s a staggering number.
Taking place during the island’s low tourism season – which makes it an affordable time to visit if you book early enough – Carnival has also become a huge draw for visitors. This year, 18,000 have flocked here over the party period. Of these, around 3,600, like me, have registered to play mas with a masquerade band.
However, the build-up is just as important. From street parties to concerts, cook-outs to boat parties, if your clients aren’t quite ready to don an elaborate costume, there’s something happening every day in the month leading up to the two main parade days.
The Panorama steel pan competitions, the King and Queen of the Bands (where the colossal showpiece costumes of the bands compete), and the Power and Groovy Monarch (where the songs created for this year’s carnival vie to be crowned champion), offer a calmer taste of things to come.
At Gros Islet’s famous Friday night street party – a year-round staple for tasting conch (lambi in Creole) straight from the grill, sample homemade spiced rum from shack bars such as Irie’s, to an ear-splitting soundtrack of Soca – I’m loosening my waistline and getting a taste of the latest music. “Gyal, this is d’ song, I swear,” a fellow imbiber at the bar tells me as Power Soca runner-up Hello Carnival by Ezra D’funmachine, comes on.
Then, there’s the fetes; if you’re not at one, you’ll hear the bass reverberating from one nearby. Ramping up in the week before carnival, these ticketed parties run round the clock. They require, nay, demand stamina. And while some are laid-back events where you bring your own drinks and kick back, others have fancy dress codes, or are about getting either soaked, or dirty.
It’s noon when I decide to call it a day and leave Blocko, a fete that’s been going strong for seven hours. The party descriptor reads “Feel the power of d’ powder, paint and water raining down like blessings, baptising you in the spirit of bacchanal and of pure joy!” As I duck below a guy wielding a fire hose, past a devil carrying a tree branch, I’m blasted with a face full of orange powder. I guess I’ve just been baptised.
After a short sleep, it’s time to don my costume. Registering for a band is essential. And picking one with the right vibes is key. Longstanding Just 4 Fun does what its name suggests and is a firm local favourite, whereas newer bands like Xuvo cater for an international crowd who want a top-tier costume. Registrations usually begin from late February, and close weeks before the big day. All your drinks and food are included in your costume price, which ranges from US$500-1,000. Toilets are provided too; you’ve not lived until you’ve peed on a moving truck.
Four or so hours in, and it’s time for my band, Fuzion, to cross the stage and be judged; the pinnacle of the day for any band. A euphoric, almost spiritual feeling hits me. I look around at hundreds of people stomping in unison down the street together, and notice every single face is beaming. It’s a simple but rare and humbling moment of being human, and entirely carefree. It’s energy, and something I wish I could bottle.
The day after, my legs are so broken from engaging thigh muscles I forgot I have, all I can manage is sitting down. This is normal. The new St Lucia Bamboo Rafting experience, where I slowly float down the Roseau river rowed by – very crucially – someone else, is perfect. Drifting along, something one of the Soca bands, Kes, said at the Colour Me Red concert a few days before, loops around my brain.
“Carnival is a special time. We take back the streets for the people. It’s a time to give thanks to being human, thanks for humanity. All we know is love down here.”
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With celebrations throughout the year, there’s a full calendar of carnivals across the region for your clients to experience.
Trinidad: 12-13 February 2024 The big one, Trinidad is the birthplace of Caribbean carnival. Known as the “Greatest Show on Earth”, events run from Boxing Day to the Tuesday before Ash Wednesday. But it’s the two parade days that provide the biggest spectacle as 50,000 revellers take to the streets; visittrinidad.tt/things-to-do/carnival/
Barbados: 6 July-5 August 2024 Crop Over traces its roots back to the 1780s, when Barbados was the world’s largest producer of sugar, and marked the end of the harvest season. Revived in the 1970s, today’s carnival season fuses Barbadian culture, costume and calypso, and is known for having some of the best “vibes” on the road; barbados.org/cropover.htm
Bermuda: 13-17 June 2024 The newest kid on the block, Bermuda only founded its carnival in 2013. But now it’s one of the region’s fastest-growing street parties. Expect feathers, flags, paint and powder, music, live performances, top DJs, sunrise fetes, boat cruises, and of course, the main event, the road parades. The island’s modest size – just 21 square miles – makes it a manageable toe in the water for carnival first timers; gotobermuda.com/our-island/festivals-holidays/carnival
Grenada: 1-13 August 2024 More interested in the cultural side of carnival? Then Grenada is a must visit. There are the feathers and bikinis, sure. But you really head to Spicemas, as it is known, for traditional mas, namely Jab Jab. Part of its J’Ouvert celebrations, the Jab bands see devils painted with molasses, tar, or creosote parade through the streets pre-dawn, causing mischief and mayhem. Wear clothes you don’t care about if you’re spectating; you will get dirty; spicemasgrenada.com