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DC ramps up promotion for its biggest ever Pride event

Destination DC launches World Pride 2025 in London with 12 branded black cabs promoting the upcoming event taking to the capital’s streets this month.

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Washington DC taxi
Destination DC's Theresa Belpulsi (right) takes a ride in a branded taxi to TTG's Winter Travel Pride © Steve Dunlop

As we approach the start of 2024 and beyond that 2025 comes into view, one US destination is beginning its countdown to a world-class event coming down the line.

 

2025 marks the 50th anniversary of Pride celebrations in Washington DC and to celebrate, the city will be the proud host of World Pride 2025. Visitors to the city between May 23 and June 8 2025 will be treated to a calendar of free events, including cultural festivals, music, concerts and sports, not forgetting the traditional parade. 

 

With advance sales key for attracting international visitors to the city for World Pride 2025, Destination DC is starting its push early in 2024.

 

Theresa Belpulsi, senior vice president of tourism, sport and visitor services at Destination DC, came to London to kickstart the campaign and attend TTG’s Winter Travel Pride in Hoxton, east London.

 

"We have one of the largest LGBTQ+ communities in the United States and Washington DC has one of the largest Pride festivals in the U.S.,’ Belpulsi said, speaking to TTG. ‘Year-round the city is full of culture, activities and things for people to do, but it’s also a home for speaking your voice and for Human Rights. We’re excited to host World Pride 2025 because it really is a celebration from all over the world".

 

With plans very much in the beginning stages, Belpulsi reminds agents with LGBTQ+ clients that Washington DC continues to be a safe and welcoming destination for the community.

 

"We have such a melting pot of people who live in our city, so whether you’re from another country and whatever your preferences, you’re always going to find someone you can relate to and can relate to you in DC." 

 

Washington DC benefits from a sophisticated Metro system and is an easily walkable city, making it ideal for hosting events such as World Pride 2025. Most hotels are situated in an 8km radius of the National Mall, meaning clients will be staying in the heart of the celebrations with easy access to events and popular areas.

 

The Destination DC branded taxis will be seen around London until July 2024, featuring designs that incorporate the iconic cherry blossoms from Washington DC and monuments including the MLK Memorial, Lincoln Memorial, Thomas Jefferson Memorial, or the National Monument.

World Pride 2025 will be held in Washington DC May 23 – June 8 2025 and the airline partner for the campaign is British Airways.

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