How Eagle Travel’s family-friendly online quizzes are engaging clients
Eagle Travel’s social media quizzes are encouraging clients to stay connected with the agency during the Covid-19 lockdown. TTG speaks to marketing executive Liz Sullivan to find out more
With holidays on hold and social spaces closed, many people will be wondering how they can pass the time during the current coronavirus lockdown. Bedford-based agency Eagle Travel has come up with a smart idea for keeping people upbeat and entertained during the crisis. Its social media travel quizzes are designed to help clients with children working from home.
“I want [the quizzes] to be a resource for parents who are sick and tired of looking at maths and English homework,” says marketing executive Liz Sullivan, who is spearheading the initiative. “I wanted them to incorporate some general knowledge, art and geography questions. I also felt it was quite important to have an online presence that wasn’t just sales-led offers.”
The idea came to Sullivan when she was at home spending time with her own children. “It all started when I was looking at weird and wonderful animals with my children online, and I thought we [Eagle Travel] could do something fun with this,” she explains.
The first quiz, a collage of pictures of four exotic animals on Twitter that clients were asked to identify and figure out where in the world they were from, was shared to the agency’s 853 followers and included the hashtags #homeschool and #wildlifequiz. This was followed by a geography-based test with questions on everything from naming famous landmarks to identifying the longest river in Africa.
“I just used my laptop, Microsoft Publisher, stock images and photos from my travels to create the quizzes,” Sullivan says. “We’ve already been retweeted by one of the local schools, which in a very family-friendly area is great, as parents might now think of visiting Eagle Travel when the lockdown is over. I’m hopeful the quizzes will inspire people to book a holiday with us.”
Community connection
Eagle Travel’s quirky quizzes have already gleaned some positive feedback, additional newsletter sign-ups and a spike in its social media stats.
“The reaction from clients has been great, and my colleagues' kids love them too. I’ve even had friends saying their children wanted to build an Eiffel Tower out of loo roll because of the quiz,” laughs Sullivan
“Bedford is a very tight-knit town, and Eagle has always been involved with community initiatives. We've collaborated with local schools with resources for pop-up travel agencies and brochures for geography projects, so this seemed a natural progression.”
Sullivan plans to publish a quiz at least once a week on the agency’s social media channels. “I’m thinking of doing a safari-themed quiz for younger children next,” she says.
She is also sharing images of the Eagle team and destination shots to keep clients engaged and inspired.
“I’m sharing quite a few videos of gorgeous places to inspire clients to consider booking. We’ve also been posting throwback pictures to places where the Eagle team have been, such as the Bedford Blues rugby club that we sponsor.”
Sullivan says these human interest stories have generated a lot of engagement, which is important while Eagle has no footfall coming into its high-street store because of the shop shutting during the lockdown.
“We are looking forward to making new memories. The posts and the quizzes are more about saying Eagle Travel is there if you need us, and that we are in a stronger position to help you with your holidays.”
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Company number 08723341.
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