Tui’s Wales RSM, a three-time winner of region of the year at the company’s internal awards, shares the highs and lows of her illustrious career
Stacey can still remember her first day working in a Lunn Poly in Pontypool. “Age 16, I enrolled in a YTS scheme. In today’s world that would be an apprentice role,” she explains. “I did lots of role playing at the brochure racks, learning how to interact and understand customer needs – brochures were huge in those days.”
Her first booking was to Sunny Beach in Bulgaria. “I had to write the receipt out by hand,” she says, recalling the years when Viewdata was used for reservations.
After two years at Pontypool, she landed her first travel adviser role – at a new store in Blackwood. She subsequently moved to Abergavenny, then Newport, where she was promoted to manager.
After returning to work from maternity leave in 2005 , the commute to Newport became untenable so Stacey transferred to Ebbw Vale and then Cwmbran. As daughter Eve grew older, Stacey took on more responsibility, first with a deputy regional sales manager role, and in 2010 she was appointed regional sales manager.
“I’m responsible for every one of Tui’s 25 stores in Wales. I travel around them, talking to the teams, looking at what’s working and evaluating opportunities.”
Over the years, Stacey has seen a lot of change – the company evolved from Lunn Poly to Thomson then merged with First Choice before becoming Tui.
A career highlight was being the first region in Tui’s history to win region of the year at the company’s internal awards three years in a row. “It was my proudest moment to lead the team out on stage that third time,” she says.
There have been challenges too. “As a retail manager, it was tough leading a team through 9/11. It was emotional, we had customers in New York at the time.”
Then as a regional sales manager, she dealt with the fallout from the Iceland ash cloud, the Tunisia shooting and the collapse of Thomas Cook, when Tui provided a lifeline to stranded customers.
“But nothing could have prepared me for leading a team through Covid,” she says. “I’ll never forget the phone call to say, everyone has to go home, the country is locking down. All I’ve ever known is being in retail and being customer-facing and suddenly all our staff were working from home and we were sending laptops out to everyone so they could continue to support customers remotely. We did an incredible job, given the circumstances, but there’s no doubt it was challenging.”
She credits much of her success to the mentoring she received from her very first manager, Sonia Wilkinson, who still works for Tui part-time. “I’ve been really fortunate to have been surrounded by great leaders,” she says.
“Sonia put me in great shape for the future, she had high expectations, constantly gave feedback and had a natural ability for developing people. Then there was Jill Carter, who as my RSM gave me extra responsibilities as a manager. And now, I’m inspired by Stephen Bracegirdle, head of retail, and Kirsty Frith, my current line manager. They’ve all been instrumental in my progress.”
Technology clearly has been a big change over the years, but she doesn’t see it as a threat. “It’s an enabler because it drives footfall into our stores. Customers still want that human interaction and that’s retail’s biggest strength. Technology harnessed with the human touch is a lethal combination.”
Stacey meets lots of apprentices, similar to how she started out all those years ago, and her advice is always the same. “The travel adviser role can be underestimated,” she says. “I say, ‘take your time, be patient, don’t put too much pressure on yourself and don’t compare yourself to anyone else. In six months’ time you’ll look back and be proud of what you’ve achieved so it’s important to take time to reflect on progress made.’”
“Thirty years on, I’m still learning every day,” she adds. “I’m happy with what I do, I love my staff and the customers, the company is always evolving and I can work on side projects that stretch me.”
Living in a little town in the Welsh Valleys helps Stacey’s work-life balance. “I can see sheep from my windows and I walk my dogs Roxy and Alfie in the mountains. How can I be stressed with that on my doorstep?” she says.