The five Instagram trends you need to master for your business

Features and algorithms are forever changing so it’s vital for businesses to keep on top of how individual platforms choose to promote and support content. In today’s fast-paced digital world, staying ahead of the game in terms of content trends is essential for travel agencies who are looking to connect with their audience and stand out on social media. Getting to grips with new features and algorithms can seem like a daunting task, but it doesn’t have to be a minefield. 

There are several content trends that are currently taking the Instagram world by storm and by using these new features, they will give you the advantage to build a stronger connection with your audience, stand out from your competitors and support overall business growth.

My top tips and more specifically, my top five content trends you need to be exploring are Instagram Memes, Branded Assets, Pinned Posts, Reminder Posts and Reels, and if you start incorporating the use of these in your social strategy, I guarantee you’ll reap the rewards. Here’s how…

Instagram Memes

Memes have become a popular way for businesses to engage with their followers. They are an excellent way to inject some personality into your page, build a personal bond with your followers, and showcase your brand values. To get started with Instagram memes, utilize popular figures and images, keep the content short and punchy, invest in high-resolution assets, and stay on top of current trends.

Example: www.instagram.com/p/Ckv3CHUuKcg/ 

Instagram Branded Assets

A strong brand identity is essential for success on social media. Branded assets can help you differentiate your brand from the rest and create an appealing feed. To get started with branded assets, write short, to-the-point copy, include enough assets to convey your message, ensure the copy is readable, and aim for an on-brand aesthetic result.

Example: www.instagram.com/p/CkdB5csA8LJ/

Instagram Pinned Posts

Want to highlight updates and important announcements related to your brand? Instagram Pinned Posts are the way to go. To pin a post, simply visit the post you want to pin, tap the three-dot menu, and pin it to your profile. You can use pinned posts to showcase your top-performing content or raise awareness for a competition you are running on your page. Your pinned post will be prominently displayed at the top of your feed.

Example: www.instagram.com/p/Ck5i64gIiZM/