A boom in Scottish Highlands sales is fuelling the need for more departures, writes Mike Fleetwood, head of short-haul product at Newmarket Holidays
Escorted tours to Ireland and Scotland are some of the most popular in the Newmarket Holidays’ range and they consistently appear in our agent top sellers. The Highlands of Scotland and west coast of Ireland are proof that you don’t have to travel far to experience incredible, jaw-dropping scenery.
Our newest tour, the Royal Caledonian, was introduced this year when interest in the Royal Family was at its height following the passing of Her Majesty, and so the chance to visit Balmoral, a favourite place of the late
Queen’s, resonated with older travellers.
The seven-day tour, which also packs in the seaside town of Nairn, the Highlands’ cultural capital of Inverness and the stunning scenery of the Cairngorms, has gone from strength-to-strength, so we are adding a host of regional departures in 2024 to give agents alternative departures to London.
Solo travel is growing in popularity, so we’ve created a version of our Highlights of the Scottish Highlands tour that is exclusively for singles and will run for the first time from March through to August 2024. We think solo tours are a big opportunity for agents, who are perfectly placed to give older, single travellers the confidence to book wish-list holidays by highlighting the security and social benefits of travelling in a group. To maximise the opportunity for agents, we’ve also removed single supplements on a number of our UK group tours, including Belfast and the Titanic Experience, Scottish Highland Railways, and Best of the Scottish Highlands.
We’re also reviewing and developing our specialist tours to give agents new options for selling some of the UK’s most famous events. These include our Wimbledon tennis packages, where we’ve added central London hotel options so that agents can offer customers the freedom to explore the capital between their time at the tennis.
Our exclusive Edinburgh Tattoo tour package, meanwhile, has been updated for 2024, giving agents a new and improved itinerary to experience the pomp, pageantry and excitement of the world-famous display, with three nights’ bed and breakfast at a centrally located Glasgow hotel, a reserved seat at the Tattoo, and guided city tours of Glasgow and Edinburgh.
Book it: The six-night Royal Caledonian tour starts from £1,187pp including return travel from/to London on the Caledonian Sleeper train; newmarketholidays.co.uk