ao link

 

This is how you entice your safari-loving clients to Dubai

An Arabian safari might sound as far-fetched as Dubai’s indoor ski slope – but why not direct your more adventurous clients beyond Dubai’s urban attractions to find unexpected wonders in the wild?

FBLIWAeCard
Al Maha
A desert drive with a guide from Al Maha can open your clients' eyes to Dubai's natural wonders

I’d always imagined that deserts were desolate – all shifting sands and lifeless dunes baked dry by relentless sunshine – but the Dubai Desert Conservation Reserve clearly doesn’t subscribe to this cliché. From a vantage point here in the United Arab Emirates’ very first national park, I’m admiring an unblemished panorama of rolling, ochre sands that stretches all the way to a mountainous horizon. It’s a landscape dotted liberally with acacia trees and firebush, and trotting across it are scattered herds of oryx and gazelles.

 

It’s a far cry from the images that Dubai might normally conjure. But while the emirate defines itself with superlatives and man-made attractions, its story – and that of the Bedouin tribes who once roamed here – began in this desert. And although dune-bashing, camel rides and other desert day-trips are commonplace, I’m here for something more surprising: a safari.

 

An Arabian safari might sound as far-fetched as Dubai’s indoor ski slope, but the Rub’ al Khali, or Empty Quarter desert, is remarkably biodiverse. Nowhere is it richer than here in the Dubai Desert Conservation Reserve (DDCR). At 225 square kilometres, it covers almost a fifth of Dubai’s territory; and at its centre is the extraordinary Al Maha, a Luxury Collection Desert Resort & Spa.

RICH BIODIVERSITY

“Al maha” is Arabic for oryx: the beautiful desert denizens for which this reserve was created. Hunted almost to extinction by the early 1970s, the species was saved by captive breeding and released back here in 1999. Today, Arabian oryx are the highlight of a visit. I get a closer look on a desert drive with Al Maha’s conservation guides, noting the animals’ elegant horns and slim black legs that make them look like they’re wearing thigh-high boots. Their otherwise pale colouration is an adaptation that helps them withstand desert heat while simultaneously blending into the scenery.

Al Maha
All the villas have their own plunge pools at Al Maha, a Luxury Collection Desert Resort & Spa

Other animals that we see – gazelles, larks, partridge-like francolins – are similarly pallid, but bucking the trend are sapphire-blue sunbirds.

 

I spot the latter back at the resort’s freeform pool and excellent spa, which constitute its daytime hub. But such is the sanctuary offered by the 42 villas (each with private plunge pool) that most guests relax in their rooms all day, emerging only for meals and the two included daily activities.

 

As part of Marriott’s Luxury Collection, Al Maha is not for budget-conscious clients: rooms here in peak season start at around £1,730 per night. For those with deep enough pockets though, the experience is out of this world.

 

“Around 28% of bookings are from repeat guests, who check in for weeks at a time,” I’m told by director of operations, Irfan Showcketh.

 

But even cashed-up clients aren’t immune to the cost-of-living crisis. “Since the pandemic, our average length of stay has dropped to two nights,” he continues, “with guests splitting their stay with less expensive, more central hotels.”

Dubai
Flamingo spotting in Dubai © James Litston

I follow their lead and continue my twin-centre stay at a sister property, Marriott Hotel Al Jaddaf, Dubai. A high-rise surrounded by other high-rises, it’s far more quintessential Dubai. From its rooftop pool, I can see the landmark Burj Khalifa tower and there’s a shuttle bus to Dubai Mall and the Metro station for further sightseeing.

IN THE PINK

But even a location this urban offers wildlife potential. The Marriott Al Jaddaf is one of the closest hotels to the Ras Al Khor Wildlife Sanctuary, whose tidal wetlands are beloved by wild flamingos. From one of two birdwatching hides, I view the flamingos at close proximity. Despite bright pink legs, they’re surprisingly pale; until, that is, the birds take flight, revealing wings splashed with crimson and black.

 

It’s a fantastic (and free) diversion from the city; but the lure of the desert proves stronger. For another burst of its beauty, I join a half-day tour with local operator Platinum Heritage Dubai.

I find that it’s far more immersive than similar desert tours I’ve done previously. After the hour’s drive from the city, every participant is given a traditional Bedouin headscarf before boarding vintage Land Rovers for a tour in the DDCR.

James Litston Dubai desert
James joins Platinum Heritage Dubai for an immersive desert excursion

As we bounce along in the open-top vehicles, we spot plenty of wildlife, including a huge eagle owl. Then the tour turns into a cultural immersion as we catch a sunset falconry display before reaching a Bedouin-style camp.

 

Here, lit by candles and lanterns, we feast on camel stew and fresh-from-the-fire bread before stretching out on rugs to cast our eyes to the skies. Puffing on shisha pipes, we hear how Bedouin nomads navigated by the stars, plotting their course across the emptiness via constellations and galaxies.

 

“Now that you know how to do it,” concludes the guide, “who wants to borrow camels and find their own way back to Dubai?” He’s joking, but part of me is seriously tempted. Then again, this Dubai discovery has already packed in way more adventure than I’d have thought possible. I’ve loved it; and no doubt your clients will too.

 

Book it: Gold Medal offers a six-night Dubai twin-centre, with three nights’ full-board at Al Maha, a Luxury Collection Desert Resort & Spa and three nights’ half-board at Marriott Resort Palm Jumeirah from £2,739pp, based on two adults sharing, with Emirates flights from Heathrow included, valid for departures 1-30 May 2024; goldmedal.co.uk

 

Dubai snapshot

Platinum Heritage
Unwinding at the end of the Heritage Safari tour

Smarter: Deserts may bake by day, but temperatures plummet dramatically when the sun goes down. Remind clients to pack layers and/or warm clothes.

 

Better: There may be cheaper desert tours and experiences on the market, but the well-planned and operated selection from Platinum Heritage Dubai is hard to beat for authenticity and quality. Bookings are commissionable; platinum-heritage.com

 

Fairer: By operating one of the youngest fleets in the airline industry, Emirates embraces eco‑efficient technologies that cut emissions, engine noise and fuel consumption; emirates.com

TRADE TALK

 

For Gold Medal, Dubai is all about the beach resorts. “We’re seeing lots of bookings for the likes of Atlantis, The Palm, Rixos The Palm, One&Only The Palm and Jumeirah Beach Hotel,” says destination manager Diane Prendergast. “Elsewhere, Lapita, Dubai Parks and Resorts, Autograph Collection is in high growth for families, while the newly rebranded Banyan Tree Dubai has also proved popular. Looking ahead, we’re excited for FIVE LUX JBR to open this year. The swanky five-star will have a private beach, beach club and social pool that, as with the other two FIVE properties, will host glamorous parties.”

FBLIWAeCard
Email feedback@ttgmedia.com and let us know your thoughts or leave a comment below
Please sign in to comment.

Upcoming events

TTG Luxury Travel Awards 2025

TTG Luxury Travel Awards 2025

TTG Top 50 Travel Agencies 2025

TTG Top 50 Travel Agencies 2025

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
B Corp-certified
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU