Travel's next disruptive technology – and what it means for you

Metaverse is the next disruptive technology that will impact society in the coming decades, by enabling immersive experiences in virtual and physical environments.

Although still conceptual and not clearly executed, Metaverse converges the physical and digital universes, so users can seamlessly traverse between them. Users can explore immersive environments for working, learning, transacting, exploring interests and socialising. Digital immersion allows travel in time, supporting users to virtually experience ancient culture, space exploration or natural phenomena such as volcano eruptions.

Metaverse is expected to revolutionise travel and tourism. It will inform destination awareness and support trip planning, transforming consumer behaviour, interaction and engagement. Visiting and engaging with destinations virtually is expected to motivate real travel.