Cruise line marketing bosses talk to Pippa Jacks about how to tap into this lucrative sector sharing the latest news from each of their lines, key marketing messages to focus on as we approach the all-important wave season and top advice for agents who are new to the sector.
Shane Riley, associate vice-president, UK & Australia Virgin Voyages |
Robert Scott, vice-president sales & marketing P&O Cruises |
Emma Beardsall, brand & marketing manager Scenic and Emerald |
Peter Shanks, managing director, UK & Ireland Silverse |