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Why there's more to Latvia than its charming capital Riga

From mystical bog walks to the former prison now luring overnight visitors, discover why your clients will fall under the country’s spell, just as our writer did on a summer visit – plus the magic of Riga in December 

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Riga Old Town
Riga Old Town

It’s not every day I’m given the option of spending a night in the cells of an old Soviet prison by a “tour guard” in prison officer garb, but then Karosta Prison, in Liepaja, Latvia is far from ordinary. 

 

Part of an off-limits Russian naval base until its hasty 1990s abandonment, as recounted in the Netflix documentary Karosta, nowadays the area’s mission is luring tourists; a prison tour with an optional overnight check-in one of its secret weapons. 

 

It’s certainly a quirky aside to visiting Liepaja, a former gritty city on the Baltic Coast of northeastern Europe, now reinvented as a hip cultural powerhouse. It’s backed by tempting restaurants, trendy bars and cool design hotels, including Art Hotel Roma, where I am staying. I love my time here, gorging on everything from a free music festival and sunset boat trip to a section of the Baltic Coastal Hiking Trail. 

Not a single prisoner successfully escaped from Karosta Prison
Not a single prisoner successfully escaped from Karosta Prison

CAPITAL CAPERS 

However, my Latvian adventure starts some 130 miles away in Riga, an attractive, compact capital that’s crammed with points of interest easily reached by foot, rental bike or tram. 

 

This historically prosperous, strategically located port city has sure “lived through interesting times”, attracting the unwanted attentions of Swedes, Poles and Teutonic crusader Knights before the Russians bedded in. This heady mix of influences underpins a rich cultural and architectural legacy that’s nicely spied from atop the Panorama Riga Observation Deck or the Latvian Academy of Sciences, a stolidly Stalinist high-rise construction. 

 

I start my journey into Riga’s storied past by pounding the cobblestones of its impressive Old Town, clocking gems such as the House of the Blackheads and Town Hall Square – in December a Christmas market. Outside the Old Town lies an even more spectacular architectural wonder. For, as my guide Elina proclaims, Riga is “the pearl of European art nouveau”. 

 

With around 800 buildings spilling out across the city, our Riga Art Nouveau District tour focuses on Albert Street, its excellent Art Nouveau Centre offering a peak behind those finely adorned exteriors. Tracing the evolution of styles over the prime 1899-1914 period proves fascinating, although admiring the depth of detailing can become addictive. “When you start looking you can’t stop looking because there’s more and more and more!” Elina cautions. 

View over Riga's Central Market and the Daugava river
View over Riga's Central Market and the Daugava river

HIP NIBBLES 

Riga is much more than an open-air museum, though, as I discover on a tram ride over the river to Kalnciema Quarter, a lively cluster of renovated wooden buildings, a magnet for events such as concerts and markets. “In summer, it’s one of the best places to hang out,” says Elina who further tempts my taste buds at the nearby, recently renovated Agenskalns Market, its historic interior now a magnet for Riga’s hipster crowd with its enticing bars and food stalls. 

 

Riga’s sprawling Central Market, near the main bus terminal and railway station, is even more of a must-visit. Open daily 10am till 6pm from October- April, there’s excellent grazing and souvenir hunting and I heartily recommend Silkites Un Dillites for a light, tapas-style seafood lunch. 

 

From Restaurant Rosemarine to Kalku Varti, I enjoy great Riga restaurants, my favourite, The Three Chefs, offering “chef-y” food in a fun, informal atmosphere. And with many of Riga’s fine buildings now boutique lodging options, including the delightful, five-star Grand Poet Hotel, agents can mine city break gold here. 

A sunrise "bog walk" in Kemeri National Park
A sunrise "bog walk" in Kemeri National Park

SIDE TRIPS 

Nice options for fleshing out trips include the Jurmula coastal resort strip. A mere 40-minute drive from Riga, it’s been a vacationing hotspot since the 19th century, served by a scenic train service. Majori is a prominent stop, awash with grand dwellings, wellness-backed boltholes such as the Baltic Beach Hotel & Spa and a deep, sumptuous stretch of beach lined with dunes and pine forests. Come evening, the main street’s shops, restaurants and bars throng with visitors. 

 

Twee, tranquil and quietly cosmopolitan, Jurmala is the antithesis of lively, edgy Liepaja. Even the sea’s calmer and, as I explore the impeccable patchwork of grand wooden structures, the sweet smell of lime tree blossom and jasmine hang heavy on the summer air. 

 

The natural surroundings reach a man-made zenith at nearby Kemeri National Park. Here, rising early, I embark on a sunrise “bog walk”, hotfooting it along the boardwalk bisecting the wet, muddy terrain to reach a viewing platform to catch the sunrise tickle over the horizon, spotlighting the misty, spiderweb-strewn landscape. Magical.

 

A one-hour drive from Riga in the opposite direction from Jurmula, or an easy train or bus ride, sees me in Sigulda, taking in everything from Sigulda’s New Castle, with its impressive interiors, to family-friendly Tarzan’s adventure park, capping the day with a pootle around the cute old town of Cesis. 

 

Primarily, though, it serves as the gateway to the raw nature and adrenaline-pumping opportunities of Gauja National Park. Operators such as Sigulda Adventures cover experiences from the cable car over the river to bungee jumping and ziplining locations plus epic hiking and biking trails. 

 

Winter brings skiing and tubing; spring and summer are best for rafting and kayaking; and the spectacular, technicolour foliage is an autumn highlight. Truly, Gauja, like Latvia itself, is an all-season resource, and – much like everything else I encounter on my visit – well worth a night’s incarceration. 

 

Book it: Regent has a number of tours featuring Latvia including Essential Baltic Capital Cities, 10 days from £855 per person; Jurmala Baltic Riviera Beach Holiday, eight days from £645 per person; and a Best of the Baltics Fly-Drive, 15 days from £1,540 per person. regent-holidays.co.uk

Riga's Town Hall Square at Christmas time
Riga's Town Hall Square at Christmas time

Festive Riga

Where better for clients to get their festive fix than Riga, which claims to have begun the tradition of decorating Christmas trees in the 1500s? Regularly topping polls such as Post Office Travel Money’s “best-value city break for a Christmas shopping weekend”, Riga’s draws include the Town Hall Square’s beautifully adorned Christmas tree and festive market (until 1 January 2023), perfect for stocking fillers and seasonal treats. Smaller festive market locations include Esplanade Park, Vermane Garden and Livu Square. And with a good chance of local snow in December, simply wandering the capital’s charming Old Town proves wonderfully festive. 

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How to sell Latvia

Smarter: Advise clients to try the excellent wellness options, from Hotel Jurmula Spa breaks to historic spa-backed properties such as Liepupe Manor. Decent options in the capital include Verdant Eco Spa. 


Better:
Suggest couples bolt on some rural romance. A top pick for country loving capers is Villa Santa, a beguiling boutique bolthole near Gauja and Cesis that has dreamy – and remarkably affordable – stays written all over it. 


Fairer:
Latvia has an enviable record in sustainability, and half the country is blanketed in forest. Local operators like Sigulda Adventures and Baltic Vision help clients embrace the great outdoors, from hiking and biking to foraging wild mushrooms. 

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