Alberta, the Canadian province home to wide-open spaces, the Rocky Mountains and cosmopolitan city of Calgary, is a destination dominated by impressive landscapes. Snow-capped mountains give way to valleys filled with iridescent lakes and cityscapes compete with wild woodland to win visitors’ attention. The Canadian Badlands in the south of the province are often described as “where dinosaurs roamed”, due to the fact it’s the best place in Alberta to search for fossils – and see some remarkable rock formations – while wispy meadows spread for miles and miles in the Prairie Grasslands.
These landscapes may look vastly different across the four seasons, but they remain breathtaking year-round. In the ski season, Alberta is a winter wonderland where delicate snowflakes fall and resorts are buzzing with cosy couples and laughing groups of friends and families. Come spring, the snow begins to melt and make its way into the province’s picturesque lakes, and when autumn hits, Alberta’s leaves turn golden brown and russet red. So whichever time of year a client chooses to visit, they can be promised there will be ample opportunity to connect with nature.
The wildlife that roams Alberta’s five national parks and 250 provincial parks is one of the destination’s biggest draws. Nature lovers from around the world flock here to search for grizzly and black bears, caribou, bison and even the comical moose. Packs of wolves can also be spotted, while bird lovers can scan the skies for the elusive golden eagle and bonus points go to anyone who spies a cougar, lynx, bobcat or wolverine on the ground.
Back in the cities, which are thriving with a different kind of life, visitors have a range of cultural attractions, popular restaurants and dynamic festivals to discover. In the north, Edmonton has thriving nightlife, grand shopping malls and a farmers’ market that’s famous across the province. Summer visitors can tie in their trip to one of North America’s oldest and largest fringe festivals, while in the winter ice castles become a feast for the eyes.
In Calgary, visitors can pedal past public art pieces on the city’s cycle routes, stop off at the local beer halls and cocktail bars or make the most of their proximity to some of Alberta’s best adventure destinations: Banff, Jasper and Lake Louise. Here, seasons don’t stop travellers exploring. There are year-round activities including snowshoeing, skiing, fat-biking, hiking, rafting and horse riding.
Touring is a popular way to explore this area of Alberta and its Great Outdoors, as well as to soak up the heritage of the rest of the province and its spectacular views as you go. After all, this is home to the First Nations, Metis and Inuit, with the unique Blackfoot Crossing Historical Park and the Unesco-listed Head-Smashed-In Buffalo Jump both a good place to start for culture vultures. Meanwhile, those seeking a romantic break in Alberta can make the most of its dark-sky preserves and starry shows.
Travel Alberta shares essential information such as who the Canadian province will appeal to and the customer budget required, as well as destination highlights spanning city breaks in Calgary and Edmonton, winter adventures in Banff, Jasper and Kananaskis, plus marketing advice and selling tips.
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