Crystal to build four new luxury cruise ships by 2029

In a further statement, Levis added: “We have ambitious growth plans for Crystal and are proud of what we have accomplished with the relaunch of Crystal Serenity and Crystal Symphony in just under a year following the purchase of the brand. We are now thrilled to formally announce that we will be growing our fleet and continue to offer the most exceptional cruising experiences in the industry.”  

The company and its two ships were acquired for $128 million by A&K Travel Group a year and a reported $170 million has been spent on the refit. 

Around 80% of Crystal’s former crew have returned to work for the brand under the new ownership of A&K Travel Group, and its legendary service is seen as being a key differentiator in the ultra-luxury space. 

“It’s clear to see from the way this market is growing, that this industry is in a phenomenal growth phase and Crystal will be well placed for that, and we will be continually enhancing what we do as the industry continues to mature,” said Peter Chipcase, A&K Travel Group’s chief marketing officer. 

In addition to the unveiling of the new-look Crystal Serenity, which welcomes commercial guests on board from Monday, 31 July in Marseilles, refurbished sister ship Crystal Symphony will depart from Athens on 1 September for its inaugural sailing.