Expert to reveal secrets to attracting HNWIs online at the Day of Luxury

Luxury travel brands can glean insights into how to position themselves in the digital gaze of high-net-worth individuals at the upcoming TTG Luxury Travel Summit, and gain a deeper understanding of their motivations when browsing and making purchasing decisions. 

Andy Headington, chief executive of Adido, will share case studies and practical insight into how brands can improve their digital presence. He’ll be speaking during a session in the afternoon conference, which is part of a new-look format for the Summit this year, taking place on Friday 3 November at Kimpton Fitzroy, London. 

When it comes to how people travel, delegates will learn why the slow travel movement is growing, its importance in a climate-challenged world and how to introduce more of its key elements into clients’ journeys. The session will see journalist, author and responsible travel expert Holly Tuppen take to the stage and share how this kind of travel encourages immersive, longer stays that benefit the locality – and ultimately the customer experience. 

Continuing on the purposeful travel theme, a session will focus on the growing drive to bring purpose into business operations. Joining a panel with earlier announced speakers Tom Marchant of Black Tomato, Lucie Greene of Light Years and Carrier’s Natasha Towey, will be Stas Anastasiades, restaurants and innovations director of Kinsfolk & Co. Anastasiades is part of the founding team for the fledgling brand, which aims to deliver “enhanced profitability through thoughtful excellence”.