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Luxury agency recruits marketing expert to spearhead growth push and B2B partnerships

Optimum Experience Luxury Travel has appointed industry expert Sheila Manzano as head of marketing and partnerships. 

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Sheila Manzano, Optimum Experience Luxury Travel, sept 23
Manzano has industry experience of more than 30 years

Manzano – who has worked in sales and marketing roles within the travel industry for the last 30 years – will focus on kick-starting a two-year growth plan, enhancing the luxury agency’s visibility as well as overseeing B2B relations and collaborations.

 

Commenting on her appointment, Manzano said she was looking forward to “leading the charge on growth.” 

 

“Plans for 2024 are underway with a dynamic rebrand and host of partner opportunities in discussion,” she said.

 

“This is a very exciting phase for the business,” added head of travel and services Kirsty Ralphson. “We’re looking forward to the future with Sheila at the forefront of our marketing and partnerships realm and driving strategy in developing the business.”

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