Luxury car brand launches travel experiences

Launching this month, the limited edition series of three- to five-day road trips are designed to take clients in convoy through special landscapes to access the best local cuisine, design, architecture and wellness.

The series launches with three destinations, Scandinavia, New Mexico and the UK, with Oman to follow soon.

The Scandinavian Extraordinary Journey will take in Copenhagen as Denmark celebrates its Year of Architecture and involve private dining and wellness experiences and exclusive access to a major architecture and design studio. 

A drive on country roads will take guests to lunch on the edge of Lake Vattern in southern Sweden and a night in a treehouse suite at a five-star forest hotel. 

The UK itinerary will begin at the home of Bentley Motors in Crewe and end at The Macallan Estate in Speyside, Scotland travelling through the Peak District, the Yorkshire Dales and the Cairngorms. 

In New Mexico, guests will be welcomed by the Bentley VIP team and chauffeured to Bishops Lodge in the foothills of the Sangre de Cristo Mountains. 

From there they will take scenic drives through colourful canyons and ancient rock formations. There will also be opportunities for fly fishing and visiting artists’ studios.

The Bentley events team will offer a concierge service looking after guests on their journeys.

The Extraordinary Journeys will be bookable exclusively with Bentley. 

Caren Jochner, global head of brand experience at Bentley Motors, said: “We want to share with our customers and fans an extraordinary journey of discovery offering access to usually private and exclusive experiences that only Bentley can provide. 

“We have worked closely with globally like-minded partners that share our passion for excellence whether it be in the field of cuisine, design, architecture, or wellness – all with sustainability at heart.  

“This, coupled with our carefully curated driving experiences provides something truly unique – an Extraordinary Journey and once in a lifetime experience that offers the opportunity to connect you with like-minded souls – an experience money alone can’t buy.”