Preferred extends commission offer

12 Aug 2020by April Hutchinson

Preferred Hotels & Resorts is extending its Loving Local offer and enhanced agent commission to go with it.

April Hutchinson

Editor & publisher, TTG Luxury

April Hutchinson

Editor & publisher, TTG Luxury

The Guardsman, a new hotel in London, is part of the offer

Loving Local started as a campaign in July to drive local interest for Preferred’s global member hotels and more than 80 hotels have since received reservations off the back of it, with almost 2,400 room nights booked.

Short local breaks are no doubt offering a lifeline as hotels await the return of full global travel and longer stays, with the current average length of stay being booked at three nights.

Loving Local has generated more than $1 million in hotel room revenue since its launch and following an initial flurry of success, the offer has been extended for bookings made before September 2, 2020 and stays must be two nights or more with travel up until 31 December 31.

The company said it also wanted to “further recognise the value of the travel agent community in supporting the return to travel” and is continuing to offer a 3% bonus on top of the standard 10% agency commission for Loving Local bookings.

Agents can book through the GDS or direct channels with a qualifying IATA/TIDS number. The stay also includes daily breakfast for two and a credit ranging from £20-54 for the guests to use at the hotel.

When booking clients, agents can also suggest enrolment into the I Prefer Hotel Rewards programme which grants instant Elite status and perks such as room upgrades, welcome amenities, and 2,500 bonus points that would usually have to be earned as status in the traditional way.

Participating properties in the UK and Ireland include options in London such as The Stafford, The Mandeville Hotel, The Guardsman (opening in September), L’Oscar, Middle Eight (opening in October) and The Pelham London - Starhotels Collezione.

Other England options include Stoke Place; Oatlands Park Hotel, Weybridge; Sopwell House in St Albans; and The Grand York. In Scotland, options include Old Course Hotel, Golf Resort & Spa in St Andrews and in Northern Ireland, The Fitzwilliam Hotel Belfast features.

In Ireland, among those included are The K Club, The Fitzwilliam Hotel Dublin, Dylan Dublin, Dromoland Castle Hotel and Hayfield Manor.