Spain's first JW Marriott opens in an old perfumery

Most suites at the new 139-room property have large terraces with city views while architecture and design by the Rockwell Group incorporates natural materials and a neutral colour palette.

Previously one of the oldest perfumeries in the city, the JW Marriott, Madrid building retains some heritage features such as wrought iron columns from the 19th century. In the lobby, an exhibition features antique perfume bottles, books, and essences.

Using this background as inspiration, the hotel has also collaborated with the Spanish Academy of Perfume to create sensory experiences. 

Each guest is welcomed with a traditional violet or rosemary-scented tea and can then choose from one of five ‘Madrid scents’ to be placed in their wardrobe. 

‘Scent training’ workshops are also offered in which they can discover more about their preferences. 
 
Partnering with Michelin-star chef Mario Sandoval, the JW Marriott has created dining and cocktails which highlight local ingredients and aromas.