River cruise brand AmaWaterways has appointed Mark Schmitt as head of sales for the UK and Ireland.
Schmitt joins having previously held roles with Tradewind Voyages, SeaDream Yacht Club and SLC Representation.
He will lead the UK and Ireland sales team, comprising Rachel Simon, business development manager for Southwest, Central and Wales and Katrina Latimer, business development manager for Northern England, Scotland and Ireland.
A third person covering the Southeast and Channel Islands is currently being recruited.
Jamie Loizou, managing director, said: “Since our founding in 2002, AmaWaterways has been proud to be a 100% trade-focussed business and over 90% of our UK business comes via our valued travel agent partners.
“Mark’s experience, connections and passion will ensure that we continue to offer our trade partners outstanding service, whilst also enhancing how we support them in growing their business for 2023 and beyond.”
Schmitt added: “I am delighted to be joining the AmaWaterways family at such an exciting time, ahead of a 2023 season featuring our first Seven River Journeys and brand-new itineraries and the launch of brand-new ships in Egypt and Colombia in 2024.”
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