AmaWaterways unveils wave campaign after bumper sales year
Harry KembleAmaWaterways will offer free flights, overseas transfers plus savings of up to £1,500 per couple on select 2024 and 2025 cruises in its 2024 wave campaign.
Every suite reservation will also be upgraded to business class flights as part of the campaign, which launches on 26 December.
UK managing director Jamie Loizou said the river line’s latest wave campaign “is designed to appeal to luxury travellers”, adding that offers would make it easier for travel agents to sell its products.
AmaWaterways’ UK team has reported record 2023 booking levels and a 78% spike in the number of UK travel agencies booking its river cruises. Bookings are up 46% versus the same period in 2019.
The line has expanded its reservations team by 50% this year, while an additional agency support executive has been recruited.
With more than 90% of AmaWaterways’ UK business coming via agents, enhancing product knowledge remains a top priority, the river line said.
AmaWaterways hosted more than 500 travel agents on its ships this year.
Loizou added: “We are very pleased with this year’s results and delighted that our travel agent partners have earned more in commission from AmaWaterways than ever before.
“Our exotics programme, specifically cruises on the Mekong River, has performed very well this year and AmaMagna, our unique double-width ship cruising the Danube River, continues to capture the imagination of the luxury client.”
He added: “With two new ships, new itineraries plus the brand-new destination of Colombia, 2024 is set to be another incredible year for AmaWaterways and its valued trade partners.”
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Harry Kemble
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