Anna Perrott to join Panache Cruises as head of supplier relations

The TTG 30-under-30 alumni – who has previously held roles with Travelbag, Flexicruise and Cruise.co.uk – will join the firm on 30 January and help develop relationships with the company’s luxury, river and expedition cruise partners. 

Perrott’s appointment will see Clare Cruise move into the position of sales and operations director, where she will focus on customer service. 

James Cole, founder and managing director of Panache Cruises, told TTG: "Anna’s experience and skills speak for themselves, she brings a wealth of knowledge to Panache Cruises and joins the business at a very exciting time in our growth journey.

"Anna’s appointment ensures that we maintain our commitment to developing our highly valued relationships with our supportive cruise line partners. We are exceptionally pleased to welcome her to the team."

The addition brings Panache’s workforce to 36, compared to just 13 at the start of 2022, as it prepares to move to a larger premises in Chorley in the coming months.