APT business development manager Sarah Turner has taken up a like role with upmarket operator Audley Travel.
Turner joined Audley on Monday (29 April) as its new southern-focused BDM after 18 months with the river cruise and touring specialist.
She has previously held roles with Small Luxury Hotels of the World, Abercrombie & Kent and Railbookers.
In her new post, she will be tasked with strengthening existing and forging new partnerships with agents through collaborative marketing and events, as well as training.
Greg Thurston, Audley’s trade sales manager, said: "We have seen a fantastic response from agents to Audley working more closely with the trade over the last few years, but there is still so much potential – and an ever-increasing demand from agents to partner with us for their experiential tailor-made enquiries.
"Sarah’s passion, experience and initiative will enable us to capitalise on that demand by fostering even closer working partnerships, using her contacts and expertise to help more agents and homeworkers discover our unique brand of tailor-made travel. Sarah will be a great asset to the team."
Turner added: “I have long been an admirer of Audley’s approach to meaningful and responsible luxury travel. Having watched Greg’s great success in introducing the brand to the trade, I am so excited to join the team and work with him to showcase the knowledge of Audley’s specialists to trade partners across the south."
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