British Airways has partnered with Queen Elizabeth’s Foundation for Disabled People (QEF) to improve its customer experience for travellers with additional assistance requirements.
QEF offers a range of services so people with disabilities are more informed and confident about the choices available to them.
BA has donated cabin seating to help the charity’s Tryb4uFly consultation and assessment service, which allows apprehensive travellers to try an in-person or virtual experience of it’s like to travel from their home to their destination. The experience helps identify any equipment or additional assistance to make travel easier.
BA has also been working with QEF to assess and pre-approve seat support devices recommended by the charity for use on its flights.
The airline’s colleagues are also supporting some of QEF’s training sessions for clinicians across the country. The sessions give medical professionals insight into the layout and functionality of aircraft cabins, as well as the customer journey through BA’s main hub of Heathrow Terminal 5.
Carrie Harris, BA’s director of sustainability, said: “Almost half a million customers who require additional assistance fly with British Airways each year. We’re committed to doing everything we can to support these customers as part of our BA Better World programme and by working with expert organisations like Queen Elizabeth’s Foundation for Disabled People, we’re taking another positive step to improve our service.”
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