Barrhead's Brilliant Travel sees winter booking surge

The homeworking and managed service travel partner division of Barrhead Travel is seeing a record winter so far, with October sales up 22% year-on-year.

Several homeworkers have marked personal sales records this month, including Lesley Hammond, who enjoyed her highest ever week of trading in her 40-year travel career.

The brand said most bookings were predominantly stemming from repeat clients and recommendations, with the Book Brilliant website directing enquiries to local agents.

Rebecca Price, business development manager, said: “I am overjoyed to see our homeworkers taking their businesses to the next level during this quarter with average individual sales growing by 43% during 2023.

“Typically, the end of the year can sometimes be quieter in travel as consumers turn their spending priorities to Christmas. However, demand is buoyant, and bookings are coming in for both lates and summer 2024.

“This year, we’ve invested in bolstering our support offering – including launching a new website, increasing training opportunities, and ensuring that 1-2-1 business reviews are happening more frequently, particularly for new agents. Moving into 2024, our priorities will remain focused on enhancing our services to help make sure our members can continue with their winning sales streaks.” 

In addition to individual sales growth, Brilliant Travel is continuing with its pledge to grow overall membership. The group has expanded its network of home-based agents by more than 15% since October, with further recruits due to join before the end of the year. 

Linda Pyle, Brilliant Travel director, added: “We’re currently reviewing applications from experienced people within the industry who are looking to make the move to running their own businesses.”