Hotelplan to retire historic Esprit Ski brand after more than 40 years

All Esprit holidays booked for the current 2023/24 season will go ahead as planned, and the brand will continue to take new bookings for the remainder of the season. Customers looking to book for the 2024/25 season will find many of Esprit’s chalets and hotels available to book through Inghams, although this will be without Esprit’s childcare options.

John Mansell, Esprit and Inghams managing director, said: "It is incredibly hard to say goodbye to Esprit, but focusing our efforts so Inghams continues to thrive across its ski, Lapland and walking programmes is the right decision.

"Esprit has had a fantastic 41 years and we are so proud of all the families and children we have introduced to skiing. Esprit will always have a place in our hearts, and we would like to thank all our team for their hard work and passion over the years."

Hotelplan said as the majority of the Esprit team in the UK also already work across sister brands Inghams and Santa’s Lapland, their time and expertise would – once the season is complete – be fully redeployed to focus on these brands.

The number of overseas seasonal roles required will be reduced from next winter (2024/25) while a small number of permanent positions within Hotelplan teams responsible for delivery of Esprit’s services in-resort will be impacted. The group said affected employees have been notified, and would be consulted on the proposed changes.