Brits ready to take multiple holidays next year and up their spend
Ilaria Grasso MacolaNearly six in 10 Brits are ready to book three or more holidays next year, as well as splash out on five-star luxury, room and flight upgrades, and fine dining – creating opportunities for agents to upsell during peaks.
According to Luxury Escapes, 59% of UK travellers plan to book at least three holidays next year, with one in three looking to spend at least £3,000 per getaway.
Around one in 10 (11%) said their budget ranged from £5,000 to £9,999, although only 3% of respondents to the brand’s poll admitted to having budgets for a £10,000-plus break.
Despite the cost of living squeeze, 69% of Brits said they were willing to spend the same amount – if not more – on international travel next year than they did this year.
Popular indulgences include room upgrades (65%), flight upgrades (57%) and fine dining (51%). Others include staying in five-star accommodation (66%) taking their bucket-list holidays (42%).
Adam Schwab, Luxury Escapes global chief executive, said: “Our research has shown how much Brits value the feeling of luxury and holidays providing an excuse to indulge in things they wouldn’t usually – whether that be a room upgrade, a bucket list scuba diving excursion, or turning left on the plane."
In terms of destinations, 92% of Brits are keen to head abroad next year, with Thailand and the Maldives the most sought-after luxury holiday hotspots. Greece, Italy and Portugal, meanwhile, were ranked most desirable for 2024 specifically.
Emerging travel trends include food tourism, sought by 53% of the 732 respondents, followed by experiential tourism (52%) and wellness tourism (34%). More than a quarter (27%) said they would look for sustainable travel options.
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