‘Clear shift’ towards spring getaways, says Barrhead Travel boss

Dobson on Tuesday (2 April) revealed the Scottish independent’s passenger numbers jumped by 20% over the Easter weekend compared with the same period last year. 

Demand for the final weeks of the winter season remains high across Barrhead’s retail network with around 10% of new bookings made during the past week being for April departures. 

Booking patterns show customers – particularly families – have been taking advantage of an early Easter to go away for longer early in the spring.

All-inclusive beach breaks and cruise bookings, including sailings from Southampton and Miami, are among the most popular types of holidays.

Dobson said: “Easter is one of the first opportunities of the year for families to enjoy some quality time together. 

“There’s been a clear shift in the last few years when it comes to spring getaways. We used to see more long weekends or domestic breaks for families during Easter, but now it’s evolved into a key date in the annual holiday calendar."