ao link

 

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Data is another area of potential concern(Credit: Towfiqu Barbhuiya / Unsplash)

Gatenby also warned firms trading on their green credentials would be “under the microscope”, with the CMA “big on greenwashing”. “It’s a hard one to make out,” he said. “Where is the loss? I don’t see it as an immediate concern.” However, he advised business not to “overstate” their sustainability claims.


Data protection is another growing concern. “We’ve seen invoices sent to the wrong address giving your financial details and detailing when you’ll be out of the country. It’s going to be the next area for claims firms,” Gatenby predicted.


“There’s a fear about it being the next PPI, but I think if it was going to happen to that kind of extent, it would have happened already. The message here is to look after your data.”

 

Gary Noakes is TTG's senior contributor and analyst.

Have your say

Travel has been in the firing line before, and it will be again. It also has experience fighting off new frontiers for claims, and undoubtedly will do so again. But as new risks emerge, caution is the by-word for now – especially when it comes to making sustainability claims, promoting new product categories and working with increasingly large amounts of consumer data.

 

We'd love your thoughts on the current landscape, the new risks you are facing as travel sellers, and how you're adapting to the post-Covid landscape. Please do drop us a comment in the comments section below, or email feedback@ttgmedia.com.

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Gary Noakes

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