Cruise app developer urges sector to target younger guests
Ilaria Grasso MacolaBooking app My Kind of Cruise has reached 100,000 downloads – with developers claiming the platform’s popularity is a sign younger consumers are becoming more interested in cruise holidays.
Figures published on Tuesday (7 March) by the company showed the app’s average user is aged 35, while 65% of downloads have come from social media, especially TikTok.
“People keep asking why cruising now appeals to a younger audience, but really they should be asking why the cruise industry doesn’t market itself to a younger audience,” said co-founder Sefton Monk.
"Our research has shown that 66% of millennials and under want to book their holidays via an app, which is why we are seeing so much interest and demand."
Since its January launch, My Kind of Cruise has claimed a repeat booking rate of more than 25% – which the
company attributes to improving users’ ability to compare options and pricing and make a booking in under two minutes.
The app is also running a 24/7 online customer service between 6pm and 9pm on weekdays and throughout the weekends, as 80% of reservations are made out of hours.
“We developed My Kind of Cruise to be as user-friendly and accessible as possible, and as such our users have a suitably diverse range of ages,” Monk added.
“Cruising is for everyone, and our app clearly demonstrates that, whether you’re booking a cruise aged 18 or aged 98.”
Sign up for weekday travel news and analysis straight to your inbox
Ilaria Grasso Macola
Supplier Directory
Find contacts for 260+ travel suppliers. Type name, company or destination.
Recommended For You
Annual UK cruise booking hotspots revealed
Latest travel jobs
Travel Consultant - Plymouth
Cruise Consultant, Glasgow
Assistant Manager - Birkenhead
Competitions
Upcoming events
TTG Top 50 Travel Agencies 2025
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
