Crystal Ski sales '20% ahead of 2019' despite climate concerns

Last year, one of Crystal’s rivals Inghams said the ski industry faced a “disaster” over the next few decades due to climate change.

Logan said: “We have to acknowledge in the long term, climate change will have an impact. Medium term – in the next five to 10 years – I think we will see variable snow conditions.

"Resorts are investing heavily in making sure they are snow sure with snow-making facilities, so medium term I think the ski industry will be largely unaffected. We are the only ones to offer a snow promise.”

Crystal is also expanding in the Nordic region, which has reliable snow. New this season is a Manchester-Oslo charter following a successful Gatwick flight to the Norwegian capital last year. Crystal now features seven resorts there, with the addition of Gausta this season. “It is absolutely snow-sure,” Logan said.

Norway’s popularity has led to the inclusion of three resorts in Sweden for 2025/26 with the option of sled transfers from Scandinavian Mountains airport, which is served by a Gatwick charter.

Crystal also plans to offer clients many more non-fly options. “There’s a huge, huge market of people who drive, predominantly to the French Alps," he added. "In the past, we did a lot on Eurostar, but that was to Bourg-St-Maurice [the gateway to many Alpine resorts] and we don’t have that at the moment.”

Eurostar stopped its direct London to Bourg-St-Maurice ski train during the pandemic, but does offer services serving the Alps via a change at Lille.