Cunard reveals 'bold direction' for Queen Anne interiors

In a first for Cunard’s fleet, Queen Anne will offer a new wellness and beauty concept “carrying more fitness, beauty and spa experiences than has been seen before on a Cunard ship,” added Powell. 

“There are lots of new choices and new experiences – but all based on our history what makes Cunard special.”

The ship will also receive an updated livery, with a “finessed” design of the company’s crest alongside new font inspired by the ocean liners of the past.

Of the ship’s name, Powell described Queen Anne, whose rule from 1702-1714 oversaw the unification of Great Britain, as a “fascinating and accomplished character”.

“Her reign saw a time of burgeoning culture, entertainment and design, so it’s all very relevant. She was passionate about arts, design, culture and we know are guests are too.

“Queen Anne is another important chapter for Cunard and we wanted to look in a bold direction - really harnessing what makes Cunard special but creating interiors that feel absolutely relevant for today.”

Powell said engaging agents as Cunard revealed more about Queen Anne’s features in the coming months “is a key priority” and insisted the line’s sales team would be keeping trade partners fully updated along the way.

He described how, after reporting its strongest bookings in decade upon the release of its summer 2023 sailings, the line had “huge confidence” for 2024 and May when Queen Anne goes on sale.

“There’s some really rich stories to excite people in the idea of Cunard,” he said. “To reassure our existing guests the Cunard they know and love will still be there to delight them onboard Queen Anne and also given the striking new designs and experiences, to encourage more new-to-brand and new-to-cruise guests.”