CV Villas sees demand for premium breaks soar through trade
James ChappleCV Villas is seeing soaring demand for premium breaks through the trade after upping the amount of agent training it is doing and by placing a concerted focus on its Above range.
Bookings for the villa specialist’s Above range has more than doubled compared with 2023 (+133%) while average order values for 2025 trade bookings are up by 9% compared with 2023.
Trade bookings for 2025 are currently running 38% ahead, driven by increased demand for Greece (+29%), Portugal (+40%) and Italy (+39%).
During the first half of Q4, CV Villas saw a 27% year-on-year increase in sales during October, which it puts down to more than doubling the amount of agent training it has done this year – leading to "a number of new agent partnerships".
While Greece continues to be a firm favourite, CV has seen Turkey bookings go up by 166% year-on-year. "Turkey’s increase in popularity is being driven by large multi-generational bookings and long stays due to Kalkan’s attractive price points," it said.
Chris Etheridge, CV Villas’ business development manager, said: “October has been a phenomenal month in trade sales – we have focused on improving our engagement with the trade.
"With Lucy Gwinnell joining us back in April, who has more than eight years’experience, we have been going from strength-to-strength. 2025 is also looking very positivem and we have seen an increase of bookings already."
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James Chapple
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