EasyJet has entered a new partnership with Tui-owned global tours and activities business Musement, building on a similar agreement with its holiday arm, easyJet holidays.
The tie-up means all easyJet’s customers can now book thousands of Musement’s excursions, activities and attraction tickets in hundreds of destinations.
However, Musement excursions are only available to easyJet and easyJet holidays customers booking direct.
The airline joins several B2B partners, including booking.com, trip.com, TourScanner, Eurostar and its in-house tour operator, easyJet holidays.
Peter Ulwahn, Tui Musement chief executive, said: “This partnership underlines our position as the travel industry’s preferred partner for tours and activities.
“Following our initial work together, we are delighted to now expand our partnership and offer a diverse portfolio of thousands of the best excursions, activities and attraction tickets to all easyJet customers.”
The collaboration between easyJet holidays and Musement started in 2022.
Russell Braterman, proposition and innovation director at easyJet, said: “We are always looking for ways to make great value travel even easier for our customers with our unrivalled short-haul European network offering over 1,000 routes across 35 countries.
“By partnering with Musement, our customers are able to explore all the best local experiences these fantastic destinations have to offer.”
Musement chief commercial officer Nishank Gopalkrishnan said: “Our collaboration with easyJet holidays has been excellent and I am now delighted we will expand this partnership to support the wider easyJet organisation and offer our incredible portfolio of excursions, activities and attraction tickets to all easyJet customers.
“This partnership cements Musement’s position as the travel industry’s preferred partner for tours and activities.”
The new partnership means easyJet customers can book a selection of experiences including a tour of the Vatican Museums and the Sistine Chapel or a 4x4 tour from Funchal to Nun’s Valley and Cabo Girao in Madeira.
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