Selling expedition cruise presents an "enormous opportunity" for British and Irish agents, new data from the newly launched Expedition Cruise Network (ECN) has revealed, with lines currently generating only a small proportion of their sales from the trade in the UK and Ireland.
Launched earlier this year to give expedition cruising “its own pace and voice”, the network has called on agents to invest more time in learning about expedition cruising through its dedicated online training hub, which has more than 100 training videos, covering cruising trends, destinations, itineraries and ships.
The plea coincides with the release of new data from the ECN highlighting the extent to which the trade’s relationship with its 18 members could yet grow.
More than half of the ECN’s members currently generate in excess of 50% of their business through trade channels; however, only a third of these members generate more than 20% of their expedition cruise sales from the UK travel trade.
"The UK trade has an enormous opportunity to develop its sales of expedition cruise," said the ECN.
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