Eurostar Group reveals new brand ahead of autumn launch
Will PayneEurostar Group has unveiled a new brand as it aims to carry 30 million passengers a year by 2030 across its Eurostar and Thalys brands.
From the end of 2023, all customer touchpoints – including the firm’s 51 trains – will carry the new look under the Eurostar brand name.
The group – which was formed following the merger of Eurostar and European operator Thalys last year – has chosen a star as its symbol and new logo inspired by l’Etoile du Nord, the original train service linking Paris, Brussels and Amsterdam.
Under a single brand, Eurostar Group said it aims to convert road and air travellers to rail at a time when passengers are keen to have greener travel options.
Passengers will have additional European destinations to choose from, a single loyalty programme covering all locations across the current Eurostar and Thalys networks and a single website and booking system in October 2023.
Eurostar Group’s chief executive Gwendoline Cazenave, who joined the business in October, said: "We are excited to unveil our new brand today which will raise our visibility, help us become the backbone of sustainable high-speed rail in Europe, and support us in our ambition to double the number of passengers over the next decade."
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Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
