Flexi Reps signs Attraction World and Beds with Ease
Tom ParryAttraction World and Beds with Ease have become the latest brands to partner with Flexi Reps in a bid to grow their presence and engagement with agents.
The company, which offers field sales services to industry suppliers, was launched in August 2020 by former Jet2holidays general manager of trade sales Craig Davidson and agent Kelly Freeth with the support of JG Travel Group boss Andy Freeth.
Davidson, Flexi Reps managing director, said: “It’s been a tough period for our industry and even when we think we are out of the woods we get given another blow. That said, we are such a resilient bunch and it’s great for us to keep signing new projects and getting people back out on the road.”
Attraction World’s head of trade sales, Kelly Hayre, said the attractions specialist had chosen to partner with Flexi Reps due to its “outstanding relationships with travel agents up and down the UK”.
“Tapping into their resources to communicate to the trade whilst still owning the relationship works really well for us,” said Hayre, adding how Attraction World would be training the Flexi Reps team to “become a true extension of our field sales team”.
“Travel agents remain a hugely important part of our distribution, and we plan to have regular campaigns to both update agents and also listen to their feedback on our business.”
Beds with Ease chief operating officer Jill Mitchell said her brand had been “very impressed” with the Flexi Reps model.
“The flexibility they offer is outstanding and we are delighted with the process and candidate selection. We choose the project dates, we choose our objectives, we select who will represent us and they then become an extension of our team,” she said.
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