Former easyJet marketing chief Morwenna Francis has joined Intrepid Travel as the adventure touring specialist’s new head of marketing EMEA.
Francis, who joins Intrepid from sustainable coffee brand Pact Coffee, will be based at the operator’s Brixton office and will lead its B2B and B2C marketing strategy in the EMEA region.
She will report to Intrepid managing director EMEA Zina Bencheikh.
“I’m delighted to be joining the Intrepid Travel team and rejoining the travel industry at this key time," said Francis. "Intrepid is a brand I’ve admired for a long time, so I can’t wait to get stuck into the role and help travellers in the UK and beyond explore the world again.”
Bencheikh added: “I’m thrilled to have Morwenna join the team. Her role will be vital as we recover from the pandemic and grow sales from the EMEA region, which is key to Intrepid’s 2025 strategy.”
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