Gold Medal brands break record for concurrent agent fams in May
James ChappleEleven members of dnata’s B2B team are hosting agent fams this month, a new record for Gold Medal and its specialist Pure Luxury, Cruise Plus and Incredible Journeys brands.
Some 45 agents have travelled, or will travel, with dnata brands this month; trips include an Explora Journeys cruise fam from Vancouver to Los Angeles, plus others to the Caribbean, Middle East, Latin America and also Europe.
Dnata offers fams as incentives to support the launch of its various marketing campaigns throughout the year, bringing suppliers together with agents to help grow their product knowledge.
One&Only Resorts has partnered with Pure Luxury to profile some of its properties in Europe following the launch of Pure Luxury’s new Europe brochure last year. Gold Medal, meanwhile, hosted pre- and post- fams around the recent Advantage Travel Partnership conference in Cancun (15-18 May).
Karen Fletcher, Gold Medal trade partnership director, said: "It fills me with pride to know that in just one month, 45 agents will be receiving once-in-a-lifetime trips, visiting beautiful destinations and growing their confidence and their knowledge – all because of our brands.
"We host fam trips all year round, but this month really is an exceptional achievement."
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