Sam Redfearn: 'We're going to make MyCruise one of the top agencies in the UK'

Launched in 2008 with business partner Claus Jensen, MyCruise sales director Nicki Olsen has been ready to expand the firm’s operations to the UK for the past few years.

"We were just waiting for the right person – and then we met Sam," Olsen told TTG. "We’ve been looking at the UK for many years, but it’s all about timing. We needed the right person who was up to the task and could fulfil the same strategy we have employed in Europe."

Olsen revealed that after expanding MyCruise to Sweden and Norway from its headquarters in Copenhagen, attentions turned to the UK, only for the brand’s launch to be scuppered by a combination of the pandemic and Brexit.

Several years on, Redfearn – whose objective is to transform the brand into a household name in the UK – will lead the charge by emulating the successful strategy Jensen and Olsen have implemented across European sub-sections of the business.

"We want to be up there fighting with the big boys as soon as possible," Redfearn told TTG. "These are big ambitions, but I’m confident in the product and what we can achieve."