How to sell accessible holidays - top tips from Whizz-Kidz's CEO

Ruth Owen OBE, chair of Whizz-Kidz was invited to the first of TTG’s Diversity and Inclusion breakfast series.

She told an audience of senior travel leaders: “Wheelchair users are still not proportionately reflected in advertising… images on the glossy [travel] brochures still reflect a healthy, smiling, nuclear family, usually white, overwhelmingly young, but never, ever with a wheelchair.”