Jet2 retains agent call to action for peaks TV campaign
James ChappleJet2.com and Jet2holidays is poised to launch its turn-of-year TV advertising campaign, which will retain a "book with your local agent" message.
The multi-channel campaign slots feature a "contact your local independent travel agent" sting, similar to previous years. The airline and operator is also giving agents the chance to win a place on a luxury fam next year.
The new ads will debut on Friday (23 December), with three versions targeting young couples, couples and families. You can watch all three at the foot of this article.
They will premiere during shows such as The Last Leg Christmas Special, All Creatures Great and Small, and Coronation Street.
Each ad showcases the Jet2 customer journey and experience, from outbound flight and arrival in-destination to holiday highlights, activities and memories, set to Jess Glynne’s Hold My Hand.
They will be supported by digital, radio, press, CRM and social media campaigns.
Filmed in Majorca, the 30-second "nothing beats a Jet2holiday" slots feature several of the island’s hotels – PortBlue Club Pollentia Resort & Spa, HM Tropical – Playa de Palma, HM Gran Fiesta – Playa de Palma, Hotel Pure Salt Garonda, HM Ayron Park and Zafiro Palace Andraxt, the latter featuring as part of Jet2holidays’ Indulgent Escapes selection.
Key campaign messages include Jet2’s £60pp deposits, 22kg luggage allowance and included transfers.
Jet2holidays is also offering agents the opportunity to win a place on a luxury fam trip to the five-star Regnum Carya in Antalya next year. Starting Boxing Day and running throughout January, there are two places every week up for grabs. To automatically be in with a chance of winning, agents just need to make a Jet2holidays booking for Summer 2023.
Gavin Forth, Jet2.com and Jet2holidays marketing director, said: “Once again, we are launching an upbeat campaign which captures many of the moments and elements that make us an award-winning tour operator and airline.
"Customers and independent travel agents keep telling us that ‘nothing beats a Jet2holiday’ so we have put that at heart of this new campaign. We are very proud to showcase the VIP experience customers get to enjoy when travelling with Jet2.com and Jet2holidays, while putting independent travel agents right at the heart of the campaign once again.”
Families
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