Jet2holidays unveils 'heavyweight' trade-focused peaks campaign with agent offer
Harry KembleIndependent travel agents and homeworkers have helped Jet2holidays design its new peaks campaign, which features a £60 discount for customers who book through the trade.
The UK’s largest tour operator believes its Prepare2Peak campaign offers agents the knowledge, tools and level of incentivisation to “drive more footfall, enquiries and sales during the peak booking period”.
Alan Cross, travel agent relationships director at Jet2holidays, said he and the Jet2holidays team are confident the campaign will “drive our biggest and best peaks via the trade ever”.
Through the campaign, travel agents can offer their customers £60pp off all Jet2holidays bookings made via the trade. This is an extra £10 off when compared to the direct customer offer.
From 1 January 2024, Jet2holidays will launch a competition for travel agents to give them the chance to win one of 100 fam trip places.
To be in with a chance of winning a place, agents must make a Jet2holidays booking between 1 January and 29 February.
Cross said: “Our award-winning product, service, and huge range means we are looking ahead to this peaks with real confidence.
“There is strong demand out there and, as always, the dedicated Jet2holidays trade team is doing everything to drive sales via independent travel agent and homeworker partners.”
He added: "Our Prepare2Peak campaign has been meticulously planned and we are confident it will drive our biggest and best peaks via the trade, ever.
"We have never had so much capacity on sale and we are rolling out an unrivalled programme of support to our partners to help them benefit from what is an unrivalled programme of holidays.”
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Harry Kemble
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