Joanna Reeve appointed new Intrepid Travel trade lead
James ChappleIntrepid Travel has appointed a new trade lead, and pledged to redouble its efforts to work with agents as travel emerges from the coronavirus crisis.
After nearly eight years with the business, Intrepid’s tailor-made manager EMEA and interim head of industry EMEA, Joanna Reeve, has been appointed head of industry and tailor-made sales EMEA, replacing Andrew Turner who left Intrepid in March to join DMC Discova.
She will lead on industry and tailor-made sales, and will spearhead new domestic and international sales strategies in the region following "a period of hibernation".
Zina Bencheikh, Intrepid managing director EMEA, said Reeve would bring valuable experience, knowledge and insight to the role, as well as a new approach to leadership and development.
"She is a great asset to the team, and has been integral in working with our industry partners navigating though the Covid-19 crisis," said Bencheikh. "I’m confident Jo will play a key part in supporting the company’s Growing with Purpose plan.”
Reeve added: “I’m thrilled to have the opportunity to lead Intrepid’s dynamic industry business development team, particularly at a time when we are reimagining ourselves as a company following Covid-19.
"Never has it been a more important time to drive new and targeted sales strategies that will ensure we work cohesively with our agent partners, who we recognise as playing an invaluable role in the growth of our business.”
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