Majority of Brits travel for ‘relaxation, wellness and self care’
Will PayneThe majority of British travellers have said their primary motivation for travel is relaxation, wellness and self-care, according to new data.
Almost three-quarters (74%) of respondents across all markets reported their primary motivation for travel was to relax. In the UK, 71% said they travelled for this reason, 86% in Portugal, 81% in Germany and 80% in Italy.
The UK percentage is 65.05% higher than registered in a previous study carried out after the first pandemic summer in September 2020, where the figure reached only 5.95%.
Socialising is reported internationally as the second motivational factor in travel at 49%. Gender differences are marked only in two categories in the UK: more women than men report travelling for wellness and self-care (74% against 68%) while booking travel specifically for sporting reasons motivates 16% of male respondents compared to just 10% of their female peers.
The data from online travel agent Opodo also found 22% of Londoners travel to find love, compared to just 5% from the south-west.
Sign up for weekday travel news and analysis straight to your inbox
Supplier Directory
Find contacts for 260+ travel suppliers. Type name, company or destination.
Recommended For You
Competitions
Upcoming events
TTG Top 50 Travel Agencies 2025
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 2-6 Boundary Row, London, SE1 8HP
